Over the last 25 years the complexity of the healthcare provider information technology and operations landscape has necessitated an increase in sophistication and capabilities that health systems require to turn data into a tool that drives business performance. In addition to causing unprecedented margin and operational challenges, the COVID-19 crisis has been a catalyst to accelerate change and rethink the path to sustainable margin improvement.

It has recently become more evident how important scalable, virtualized care operations are to healthcare providers across the globe. Trends for 2020 already reported a higher adoption rate of telehealth and virtualized care platforms, however nobody could have predicted the quick rate at which these systems were organized and executed. 

As healthcare organizations recover from the challenges of the COVID-19 pandemic, leaders are devising creative ways to bring back key revenue while preparing for additional waves. At the same time, significant financial challenges related to COVID-19 response are requiring organization organizations to curb costs. 

It's a challenging time for most healthcare organizations, but it could be argued that rural organizations are some of the most vulnerable. Rural healthcare providers are striving to provide high quality care amid declining populations, physician shortages, lack of access to technology and higher unemployment rates than urban and suburban communities.

During the peak of the fast-rising pandemic, healthcare marketing departments shifted priorities to respond to practical concerns and changes in consumer behavior and sentiment. In doing so, they found that agility was the name of the game. With the realities of COVID-19 settling in, how can healthcare marketers drive forward with focus and new capabilities to achieve better business results? 

The COVID-19 pandemic changed the health care landscape at an unprecedented rate.  As the search for a cure continues, shelter-in-place orders are relaxed and the country reopens,  and COVID positive tests increase, many health systems find themselves preparing for a second surge. 

The COVID-19 pandemic has forced digital health platforms into a completely new normal. Telehealth adoption is at an all time high both to patients and providers in a new “stay at home” environment. Even as some in-person visits resume, it’s likely that volume will remain high as patients are more comfortable with the medium and continue to social distance. 

In the COVID-19 climate we find ourselves in today, reducing costs to collect while improving net patient revenue is mission critical now. The mission takes many different paths, leading to varying results that generally addresses the symptoms of high costs to collect and not the root cause. 

Employee and clinician experiences can impact care delivery, brand perception, and corporate performance. HR plays a pivotal role in transformation by making it easier to attract, hire, manage, develop, and retain the best talent to serve patients and the community. And these processes have been strained as a result of COVID-19. 

COVID-19 has transformed telehealth from a point of convenience to a tool of necessity. During this webinar, industry experts will discuss how hospital technology networks are coping and their predictions for the future, including insights from NewYork-Presbyterian and Quil.