Skip to main content
Subscribe
  • Sign Up Free
  • Login
  • Subscribe
  • News
    • Current News
    • Providers
    • Insurance
    • Government
    • Finance
    • Technology
    • Safety & Quality
    • Digital Health
    • Transformation
    • ESG
    • People
    • Regional News
    • Digital Edition (Web Version)
    • Patients
    • Operations
    • Care Delivery
    • Payment
    • Midwest
    • Northeast
    • South
    • West
  • Opinion
    • Bold Moves
    • Breaking Bias
    • Commentaries
    • Letters
    • Vital Signs Blog
    • From the Editor
  • Events & Awards
    • Awards
    • Conferences
    • Galas
    • Virtual Briefings
    • Webinars
    • Nominate/Eligibility
    • 100 Most Influential People
    • 50 Most Influential Clinical Executives
    • Best Places to Work in Healthcare
    • Excellence in Governance
    • Health Care Hall of Fame
    • Healthcare Marketing Impact Awards
    • Top 25 Emerging Leaders
    • Top Innovators
    • Diversity in Healthcare
      • - Luminaries
      • - Top 25 Diversity Leaders
      • - Leaders to Watch
    • Women in Healthcare
      • - Luminaries
      • - Top 25 Women Leaders
      • - Women to Watch
    • Digital Health Transformation Summit
    • ESG: The Implementation Imperative Summit
    • Leadership Symposium
    • Social Determinants of Health Symposium
    • Women Leaders in Healthcare Conference
    • Best Places to Work Awards Gala
    • Health Care Hall of Fame Gala
    • Top 25 Diversity Leaders Gala
    • Top 25 Women Leaders Gala
    • - Hospital of the Future
    • - Value Based Care
    • - Hospital at Home
    • - Workplace of the Future
    • - Digital Health
    • - Future of Staffing
    • - Hospital of the Future (Fall)
  • Multimedia
    • Podcast - Beyond the Byline
    • Sponsored Podcast - Healthcare Insider
    • Video Series - The Check Up
    • Sponsored Video Series - One on One
  • Data Center
    • Data Center Home
    • Hospital Financials
    • Staffing & Compensation
    • Quality & Safety
    • Mergers & Acquisitions
    • Data Archive
    • Resource Guide: By the Numbers
    • Surveys
    • Data Points
  • Newsletters
  • MORE+
    • Contact Us
    • Advertise
    • Media Kit
    • Jobs
    • People on the Move
    • Reprints & Licensing
MENU
Breadcrumb
  1. Home
  2. Technology
Sponsored Content Provided By ActiveRADAR
This content was created by and paid for by an advertiser. The Crain's editorial department was not involved in the creation of this content.
April 01, 2022 01:00 AM

You can fix the fatal flaw in this year’s Medicare rule

By Dave Teckman, ActiveRADAR

  • Tweet
  • Share
  • Share
  • Email
  • More
    Reprints Print
    scripts

    Reining in prescription drug costs for individuals and for insurance providers is a perennial problem that needs meaningful solutions. The Center for Medicare and Medicaid Services is in the middle of a multi-year effort to make a dent in those prices for itself and for patients.

    By its own calculations, CMS will save taxpayers $75.4 million during the next decade by phasing in real-time benefit checks on prescriptions — technology that suggests alternate, lower cost prescriptions to physicians and patients. Requiring these technologies be used within Medicare Part D is a smart and pragmatic move by CMS. We have seen in the private market that the technology works logistically and could save far more than $75 million if done correctly.

    But, there’s a fatal flaw: Often, the data used to make these suggestions and price comparisons are worthless.

    The datapoints that select potential alternative drugs are alarmingly rudimentary, basing recommendations only on broad categories or applications and rarely considering factors such as side effects. Combined, these factors can make the list of alternatives irrelevant.

    For example, it is possible for antibiotic spectrums of coverage to be misaligned; for a drug not efficacious for heart failure to be recommended as an alternative to one that is; for a low-potency cholesterol medication to be recommended as an alternative to a high-potency cholesterol medication; and for a topical cream for infections to be suggested as a suitable replacement for an oral tablet for acne.

    Rarely do these systems even attempt to calculate the different dosage an alternate drug may require compared against the original selection. Without this insight, suggested alternatives may be more expensive in the end.

    To date, these systems have been invisible to patients. The physicians seeing these bad suggestions know better, move on, and over time, ignore them altogether.

    Worryingly, this same slapdash data will soon be provided directly to patients.

    As part of its phased approach to real-time benefits checks, CMS is requiring these potential therapeutic alternatives be communicated directly to patients in the Explanation of Benefits. In other words, Medicare Part D patients will receive information about possible cheaper drugs they could be using instead of the prescription they started weeks ago.

    If insurance plan sponsors and their Pharmacy Benefit Managers are committed to providing good information — as CMS clearly intended — this is a huge win. Looking at the current track record, though, we’re heading toward a crash in patient confidence and trust.

    Imagine the number of phone calls physician offices will field when patients see that they could be taking another drug that costs pennies on the dollar of what they currently spend (or so they think). The doctor then must explain why that drug isn’t a viable alternative for their condition.

    The best outcome is the patient leaves the conversation embarrassed and unwilling to act on similar information in the future. The more likely scenarios are building mistrust between patients and their insurance provider or, worse yet, creating doubt between patients and their physician.

    Current alternative drug suggestions lack the detail needed to be clinically useful. Further, formularies and alternative lists often prioritize the biggest rebate for the company rather than delivering the most effective alternative for the patient that happens to be cheaper. Price games like these were detailed in a recent Forbes article: “Price Transparency Or Price Obfuscation?”

    This backwards prioritization is unfortunate but not inevitable.

    It is possible to look at the specific drug, its dosage, its application, its clinical outcomes and its side effects. It is equally possible to break down a drug’s real-world cost to the patient and the payer — even calculating a patient’s specific copay and adjusting for the true daily use of the medication.

    In other words, it is possible to offer the best alternative drug and still save tremendous amounts of money for everyone involved.

    This is a problem that can be solved, and it is time for CMS, physicians and patients to demand it with our words and with the systems we buy and use. CMS should not back down from its mission to save costs by providing options and cost transparency surrounding prescription drugs. It is an absolutely necessary step in driving affordability in our healthcare system.

    For more information about ActiveRADAR and its approach to therapeutic alternatives, visit ActiveRADAR.com.

    About the author

    Dave Teckman, CEO of ActiveRADAR, has more than 40 years of experience in the healthcare industry, specializing in the pharmaceutical and healthcare technology spaces.

    Sponsored by

    activeradar

    ActiveRADAR was designed from the ground up to work with and enhance any existing prescription drug benefit and savings program. Save up to 20% on your total drug spend through clinically correct alternatives that also provide price transparency, meet Medicare requirements, and reduce manual processes.

    Most Popular
    1
    More healthcare organizations at risk of credit default, Moody's says
    2
    Centene fills out senior executive team with new president, COO
    3
    SCAN, CareOregon plan to merge into the HealthRight Group
    4
    Blue Cross Blue Shield of Michigan unveils big push that lets physicians take on risk, reap rewards
    5
    Bright Health weighs reverse stock split as delisting looms
    Sponsored Content
    Get Newsletters

    Sign up for enewsletters and alerts to receive breaking news and in-depth coverage of healthcare events and trends, as they happen, right to your inbox.

    Subscribe Today
    MH Magazine Cover

    MH magazine offers content that sheds light on healthcare leaders’ complex choices and touch points—from strategy, governance, leadership development and finance to operations, clinical care, and marketing.

    Subscribe
    Connect with Us
    • LinkedIn
    • Twitter
    • Facebook
    • RSS

    Our Mission

    Modern Healthcare empowers industry leaders to succeed by providing unbiased reporting of the news, insights, analysis and data.

    Contact Us

    (877) 812-1581

    Email us

     

    Resources
    • Contact Us
    • Advertise with Us
    • Ad Choices Ad Choices
    • Sitemap
    Editorial Dept
    • Submission Guidelines
    • Code of Ethics
    • Awards
    • About Us
    Legal
    • Terms and Conditions
    • Privacy Policy
    • Privacy Request
    Modern Healthcare
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • News
      • Current News
      • Providers
      • Insurance
      • Government
      • Finance
      • Technology
      • Safety & Quality
      • Digital Health
      • Transformation
        • Patients
        • Operations
        • Care Delivery
        • Payment
      • ESG
      • People
      • Regional News
        • Midwest
        • Northeast
        • South
        • West
      • Digital Edition (Web Version)
    • Opinion
      • Bold Moves
      • Breaking Bias
      • Commentaries
      • Letters
      • Vital Signs Blog
      • From the Editor
    • Events & Awards
      • Awards
        • Nominate/Eligibility
        • 100 Most Influential People
        • 50 Most Influential Clinical Executives
        • Best Places to Work in Healthcare
        • Excellence in Governance
        • Health Care Hall of Fame
        • Healthcare Marketing Impact Awards
        • Top 25 Emerging Leaders
        • Top Innovators
        • Diversity in Healthcare
          • - Luminaries
          • - Top 25 Diversity Leaders
          • - Leaders to Watch
        • Women in Healthcare
          • - Luminaries
          • - Top 25 Women Leaders
          • - Women to Watch
      • Conferences
        • Digital Health Transformation Summit
        • ESG: The Implementation Imperative Summit
        • Leadership Symposium
        • Social Determinants of Health Symposium
        • Women Leaders in Healthcare Conference
      • Galas
        • Best Places to Work Awards Gala
        • Health Care Hall of Fame Gala
        • Top 25 Diversity Leaders Gala
        • Top 25 Women Leaders Gala
      • Virtual Briefings
        • - Hospital of the Future
        • - Value Based Care
        • - Hospital at Home
        • - Workplace of the Future
        • - Digital Health
        • - Future of Staffing
        • - Hospital of the Future (Fall)
      • Webinars
    • Multimedia
      • Podcast - Beyond the Byline
      • Sponsored Podcast - Healthcare Insider
      • Video Series - The Check Up
      • Sponsored Video Series - One on One
    • Data Center
      • Data Center Home
      • Hospital Financials
      • Staffing & Compensation
      • Quality & Safety
      • Mergers & Acquisitions
      • Data Archive
      • Resource Guide: By the Numbers
      • Surveys
      • Data Points
    • Newsletters
    • MORE+
      • Contact Us
      • Advertise
      • Media Kit
      • Jobs
      • People on the Move
      • Reprints & Licensing