Webinar: AI is Transforming Consumer Experience in Healthcare – Here’s How to Get Started

AI is everywhere, and healthcare is no exception. A recent study shows that almost half of all chief marketing officers are leveraging generative AI to enhance productivity, speed content creation and personalize customer experiences, leading to improved interactions with consumers.      
 
In this webinar, we'll explore how to best use generative AI in healthcare marketing, including automating manual processes and deepening customer understanding while delivering the personalized experiences they expect. 

Register and attend live or on-demand to learn: 

• How consumer expectations are driving the need for increased content creation and personalization  
• How AI can streamline and automate your content supply chain 
• How to make AI a critical component of your marketing technology platform
   

Tom Swanson
Head of Health & Life Sciences Strategy and Marketing
Adobe

Tom Swanson brings more than a decade of experience in the healthcare and life sciences industry to Adobe, as well as extensive experience in managing digital transformation in a highly regulated marketplace. Tom’s role on the Adobe Experience Cloud team includes providing the Adobe point of view in healthcare and life sciences, providing thought leadership on ways to transform the customer experience in healthcare, and positioning Adobe to play a leadership role in redefining how we engage our personal healthcare ecosystems. 

Angie Stewart
Senior Content Strategist
Modern Healthcare

Angie is a content strategist with expertise in developing whitepapers, articles, case studies, research briefs, podcasts and other products for high-level healthcare executives. She is also an experienced moderator and webinar host. Prior to joining the custom content team at Modern Healthcare, Angie worked as a content specialist at Protenus, a healthcare risk-reduction platform. She is a former assistant editor at Becker's Healthcare, where her reporting focused on the business of surgery centers and specialty care practices.