The Campaign of the Year in the 2018 Healthcare Marketing Impact Awards tried to strike a balance between keeping it interesting while remaining respectful of those suffering from postpartum depression.
St. Elizabeth Healthcare, a health system based in northern Kentucky, hired GSW to help engage its community, one of the assignments that contributed to GSW being named Agency of the Year for the 2018 Healthcare Marketing Impact Awards.
Two winners from the 2018 Healthcare Marketing Impact Awards detail how and why they created campaigns aimed at spurring greater employee and consumer engagement.
Modern Healthcare and Ad Age are excited to announce winners of the 2018 Healthcare Marketing Impact Awards. These campaigns spotlight how personal storytelling is an integral part of the push for a more consumer-centric healthcare industry.
The last four markets to adopt the Ascension brand have about 100 care-delivery sites, as Baltimore's Ascension St. Agnes, Indiana's Ascension St. Vincent, Oklahoma's Ascension St. John and Ascension St. Thomas in Tennessee add Ascension to their names.
Since online scheduling kicked off last fall, Ascension has seen about 20,000 patients every month make appointments either through the web or patient portals. About a third of those patients are new to Ascension.
To boost engagement, providers are using wayfinding apps that help patients navigate hospitals, digital tools that automate follow-up texts after procedures, bill-paying and appointment reminders and partnering with Uber or Lyft to get patients to appointments.
Like every other service industry on the planet, healthcare must comb through terabytes of data to assess patient needs and develop fresh marketing campaigns that cut across multiple distribution channels, especially digital.
For StoneArch, versatility is the name of the game. The Minneapolis-based agency took home a lot of hardware from the 2017 Healthcare Marketing IMPACT Awards, garnering gold, silver and bronze prizes in two categories for very different clients.