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Crafting healthcare marketing messages that make a difference

Crafting healthcare marketing messages that make a difference

By Modern Healthcare  |  October 20, 2018

Modern Healthcare and Ad Age are excited to announce winners of the 2018 Healthcare Marketing Impact Awards. These campaigns spotlight how personal storytelling is an integral part of the push for a more consumer-centric healthcare industry.

Ascension enters final stage of systemwide rebranding

Ascension enters final stage of systemwide rebranding

By Alex Kacik  |  October 02, 2018

The last four markets to adopt the Ascension brand have about 100 care-delivery sites, as Baltimore's Ascension St. Agnes, Indiana's Ascension St. Vincent, Oklahoma's Ascension St. John and Ascension St. Thomas in Tennessee add Ascension to their names.

Ascension to tout systemwide online scheduling

Ascension to tout systemwide online scheduling

By Modern Healthcare  |  June 04, 2018

Since online scheduling kicked off last fall, Ascension has seen about 20,000 patients every month make appointments either through the web or patient portals. About a third of those patients are new to Ascension.

Marketers told to wake up and smell the coffee, or get left behind

Marketers told to wake up and smell the coffee, or get left behind

By Alex Kacik  |  November 10, 2017

To boost engagement, providers are using wayfinding apps that help patients navigate hospitals, digital tools that automate follow-up texts after procedures, bill-paying and appointment reminders and partnering with Uber or Lyft to get patients to appointments.

StoneArch reaches deep into its toolbox to adapt to clients' needs

StoneArch reaches deep into its toolbox to adapt to clients' needs

By Paul Barr  |  November 04, 2017

For StoneArch, versatility is the name of the game. The Minneapolis-based agency took home a lot of hardware from the 2017 Healthcare Marketing IMPACT Awards, garnering gold, silver and bronze prizes in two categories for very different clients.

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