New research from Huron shows that in a matter of months, the coronavirus pandemic has materially shifted leaders’ priorities and accelerated investments in specific areas focused on financial stability, pandemic management and changes to care delivery.
To better understand how healthcare leaders are adjusting to the impact of COVID-19 and other industry trends, Huron surveyed 300 healthcare executives in different roles from various types of provider organizations. The research provides insight into the current priorities of healthcare executives and how organizations might thrive amid repeating phases of response, recovery and repositioning during the coronavirus crisis.
Among the takeaways:
- Pandemic protocol management, shifting regulations, system capacity and personal protective equipment (PPE) supply levels are major trends impacting business.
- Care delivery, cost concerns and data woes top a list of healthcare challenges accelerated by the pandemic.
- Competing interests and lack of alignment between C-suite executives and director-level leaders could set organizations back years and threaten long-term sustainability success.
The coronavirus has changed how healthcare operates. The good news: Past market disruptions have shown us that businesses have tremendous capacity to evolve for the better amid crisis.
Organizations are in a unique position to consider how shifts in their market might create the strategic opportunity for long-term growth. Providers that can stabilize from COVID-19 while simultaneously moving strategic plans forward stand the best chance of staying ahead of continued disruption.