The Blue Cross Blue Shield Association has named Kim A. Keck as its new CEO. She’s the first woman to serve in the role since the Chicago-based organization's founding.
The Association announced in June 2019 that longtime CEO Scott Serota would retire at the end of 2020.
Keck, 56, currently leads Blue Cross & Blue Shield of Rhode Island. She’s also has been an active member of the BCBSA board, serving on the Finance and Audit Committee, the Organization and Governance Committee and the Health Policy and Advocacy Committee.
“Given her deep knowledge of the business and the Blue system, and her track record as an incisive leader who is laser focused on results, I am confident that under Kim's leadership, the Blues will continue to grow and become an ever-more important voice in shaping the transformation of the U.S. health care system,” David L. Holmberg, BCBSA board chair and CEO of Highmark Health, said in a statement.
The BCBSA is a federation of 36 independent Blues companies, including Blue Cross Blue Shield of Illinois.
Prior to joining Blue Cross & Blue Shield of Rhode Island, Keck spent 28 years at Aetna where she served as president of Aetna's northeast region and interim president of the southeast region.
“At this seminal moment in our history, when we face the dual challenges of a public health crisis and a centuries-old crisis of systemic racism that has created significant inequities, it's time to reimagine and realize a better future,” Keck said in the statement. “I see enormous opportunity to shape and transform the state of health care in our country."