YouTube on Monday launched a program to help health-focused not-for-profits create educational videos about disparities in mental, maternal and other healthcare.
YouTube and Kaiser Family Foundation will provide video training and resources for staff at not-for-profits that support underrepresented and underserved communities. The program is designed to help organizations get health information to a broader audience through YouTube. The program is dubbed THE-IQ, for tackling health equity through information quality.
The first three participants are the Satcher Health Leadership Institute at Morehouse School of Medicine, which will create videos on root causes of health disparities; the Loveland Foundation, which will focus on mental healthcare access for Black women and girls; and the National Birth Equity Collaborative, focused on Black maternal and infant health.
KFF will work with the three organizations to develop their video series. YouTube will distribute around $500,000 to support the not-for-profits’ work and help develop their YouTube channels.