Webinar: Transforming healthcare with data-driven customer experiences

Healthcare customer expectations have drastically evolved, shaped by experiences in other industries. Customers now expect the healthcare ecosystem to understand their unique needs, anticipate their next steps and deliver tailored content and services at the right moment — empowering truly informed decisions along their healthcare journey.

Yet, many healthcare organizations struggle to deliver this level of customer-centric care.

The key lies in unifying customer data into a secure, 360-degree view and leveraging it in real time to create personalized, impactful experiences.

In this webinar, industry experts will share actionable insights and proven strategies to help healthcare leaders like you reimagine the customer journey. Learn how to harness the power of data to exceed customer expectations and drive meaningful outcomes.

Join us as we discuss the benefits of data-driven customer experiences in healthcare. You will learn:

• Best practices around data consolidation and data hygiene
• What data to use and when
• The power of real-time data analytics and customer insights
• How to use these real-time insights to personalize experiences

Thomas Swanson
Head of Healthcare Strategy & Marketing
Adobe

Tom brings over two decades of experience in the healthcare and life sciences industry to Adobe, as well as extensive experience in managing digital transformation in a highly regulated marketplace. Tom’s role in Adobe’s DX team includes providing the Adobe point of view in healthcare and life sciences, providing thought leadership on ways to transform the customer experience in healthcare, as well as positioning Adobe to play a leadership role in redefining how each of us engage our personal healthcare ecosystems. Tom has been a keynote speaker, expert panelist and faculty presenter at numerous healthcare conferences and events.

Maria Castellucci
Deputy Editor, Custom Content
Modern Healthcare

Maria is a content strategist who helps develop events, conferences and custom content at Modern Healthcare. Prior to joining the education and events department, Maria was a reporter for more than four years at Modern Healthcare, spending the last three covering the safety and quality beat. She graduated from Columbia College Chicago with a bachelor’s degree in journalism and minor in public relations.

Adobe gives everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transforming how companies interact with their customers across every screen.