For health plans, hospitals, and health systems, 2020 will likely be the year of the consumer…or at a minimum, the year of greater consumer influence. While Congress and the administration have been pushing for more interoperability and greater price transparency for drugs and for hospital costs, these changes are actually being pushed by, or at least inspired by, consumers. Our Global Health Care Outlook paper notes that consumers are no longer passive participants in the health care process, but rather are demanding transparency, convenience, access, and personalized products and services.
The Deloitte Center for Health Solutions recently interviewed health plan and health system CEOs to determine which factors they thought would have the most significant impact on the health sector. While a variety of influences are pushing and pulling the sector, the vast majority of leaders we interviewed said consumers—who are becoming increasingly proactive—would be major change drivers during the next 10 years.