Saint Joseph Mercy, Mercy Health to be rebranded as Trinity Health Michigan

Livonia-based Trinity Health announced Wednesday it will rebrand all of its Michigan operations under the Trinity Health Michigan name.

The name change will affect all eight Trinity hospitals in the state, including the Saint Joseph Mercy Health System in metro Detroit and Mercy Health on the state's west side along with medical groups IHA and Mercy Health Physician Partners. Trinity's 22 senior living communities and other entities will also change names, the health system announced in a news release.

"As members of Trinity Health for 22 years, we are transforming our identity to assert our presence as one of Michigan's largest health care systems, with a singular commitment to keeping our patients at the center of everything we do," Rob Casalou, president and CEO of Trinity Health Michigan and Southeast Regions, said in the release. "We are peeling back the layers to reveal a unified organization with a shared legacy and mission of service to the communities we're honored to serve."

Trinity Health is one of the largest Catholic hospital systems in the U.S., operating in 25 states with more than 115,000 employees.

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Trinity Health St. Joseph Mercy Ann Arbor and Trinity Heath Muskegon already changed their signs to the new name and the remaining hospitals will see name changes in the next eight months.

Chelsea Hospital, a joint venture between Trinity and Michigan Medicine, will feature both JV partners' logos.

The system also launched a 30-second multimedia ad campaign to announced the rebranding called "We are Trinity Health."

Trinity joins Henry Ford Health in recent rebranding. The Detroit-based health system dropped "system" from its name last month as an attempt to appear more local in operations.

Henry Ford Health also announced the changes in a media campaign that included a 60-second commercial during the NCAA men's basketball March Madness coverage across various CBS channels.

This story first appeared in our sister publication, Crain's Detroit Business.