MetroHealth will open early next year the first of many new senior care centers designed as a one-stop-shop where patients can seek care that reduces the impact of illnesses, and focuses instead on health, Dr. Akram Boutros, president and CEO, announced at the system's annual stakeholder meeting on Thursday, Sept. 23.
The Spry Senior Care initiative, the first of which will be in Solon, was just one of several announcements made during the event held, fittingly, at the Cleveland Metroparks Zoo, where Boutros also announced that MetroHealth will become the official healthcare partner of Cleveland Metroparks.
Through a five-year partnership, the two will leverage their shared commitment to wellness, collaborate on several hallmark events and plan to work together on future opportunities to celebrate diversity in the communities they serve.
Boutros also recapped the system's recent changes in equity leadership and unveiled MetroHealth's new brand identity, which includes a new logo and the tagline: "Devoted to hope, health, and humanity."
"This is a creed that welcomes those in need, wraps them in a kind of caring that goes far beyond medical care," Boutros said in his prepared remarks for the event. "It is also a declaration. One that draws to MetroHealth thousands of people called to answer those needs. … Employees and suppliers, business and community partners who, like MetroHealth are devoted to hope, health and humanity."
The new logo is a series of different colored dots that represent the diversity of MetroHealth and combine to form the Community Cross, a universal sign of aid, safety, comfort and health.
"Each dot also represents the variety of services we provide our patients," Boutros said in his remarks. "Medical care, of course, but so much more beyond that from free healthy food to housing assistance, legal aid to career counseling and so much more."