Better Medicare Alliance continued its pressure on the Trump administration to protect Medicare Advantage, releasing a third ad Monday in its campaign targeting the Washington, D.C., area.
The advocacy group's 30-second spot, part of a seven-figure campaign, features testimonials from seniors about their reliance on Medicare Advantage. It will run on connected TV, online news sites, social media platforms and podcasts. The alliance is a coalition of insurers, providers, patient advocates and business groups.
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The ad featured seniors enrolled in Medicare Advantage making pleas to President Trump to "do the right thing" and avoid cuts to Medicare Advantage as the deadline approaches to finalize annual funding for Medicare Advantage through the 2026 Medicare Advantage and Part D Final Rate Notice, as well as other policy changes.
"We knew this would be a critical moment for Medicare Advantage," said Rebecca Buck, the alliance's senior vice president of communications. "Anytime there’s a new administration and Congress, it’s important to communicate the value of Medicare Advantage for seniors. But we are now coming off two years of cuts that have done real damage to the program, so that has made the work even more important."
Seniors included in the campaign signed up through the organization's "Medicare My Way" campaign website.
"Thousands of seniors in our beneficiary network have written letters to Congress urging them to protect the program," Buck said. "We want to help amplify their voices with this campaign."
