The "State of Digital Advertising" report highlights the rapid evolution of digital advertising, driven by technological advancements and changing consumer behaviors. As companies increasingly shift budgets from traditional media to digital platforms, spending is projected to reach nearly $966 billion by 2028.
The report emphasizes the importance of audience segmentation, advanced targeting techniques like programmatic advertising and geofencing, and the growing significance of channels such as OTT/CTV, social media and influencer marketing. To remain competitive, brands must adopt innovative strategies that prioritize data-driven insights and engagement.
Key points from the report are:
- Emerging advertising techniques
- Key digital advertising channels
- The role of audience segmentation
