Earning two gold and two silver prizes, Concentric Health Experience was named 2020’s Agency of the Year in the Healthcare Marketing Impact Awards.
The New York-based ad agency spearheaded successful campaigns for Alexion Pharmaceuticals and Sage Therapeutics.
In the print category, Alexion Pharmaceuticals wanted to position Ultomiris as a trusted brand to improve patients’ treatment between infusions. The campaign centered on the idea of allowing patients “to widen their world.” As of the fourth quarter of 2019, over 50% of patients switched to Ultomiris from Soliris; the goal was 70% by mid-2020.
Concentric’s work with Sage garnered three awards—integrated campaign, digital and website. The focus of “Know the Signs” was on engaging mothers who weren’t familiar with the risks of postpartum depression. The primary target was pregnant women who were actively seeking information about preparing for life with their baby. Concentric conducted interviews for the campaign across the U.S., as well as video talks, with childbearing age and pregnant women and new and veteran moms. The comprehensive strategy tapped into social media, as well as placements on such websites as BabyCenter and What to Expect.
During the first five months of the campaign, traffic to Sage’s postpartum website saw 60,000 page views and an average time on site of 2 minutes, 25 seconds.