Health insurance startup Alignment Health and grocery delivery service Instacart will jointly market Medicare Advantage policies next year, the companies announced Tuesday.
The co-branded Medicare Advantage plans will be available in 13 California and Nevada counties and include extra benefits such as a quarterly stipend worth up to $100 that can be used for Instacart purchases or Instacart+ memberships, according to a news release.
Alignment expects about 30,000 Medicare beneficiaries will enroll in these plans, said Dawn Maroney, CEO of Alignment Health Plan and president of markets for Alignment Health.
"If we can offer dollars to promote wellness and eating more fruits and vegetables, and then tying it into our exercise and fitness programs, then we're reversing the cost when it comes to prescription drugs and the possibility of somebody being admitted in a hospital," Maroney said.
Medicare Advantage insurers have increasingly invested in grocery assistance, food stipends and medically tailored meals since the federal government classified food for chronically ill patients as an eligible use of premium revenue in 2020. The White House strengthened support for these interventions by including "food as medicine" in its National Strategy on Hunger, Nutrition and Health last year.