Health insurance companies could scale back unpopular business tactics in response to anger directed toward the industry, but they probably won't.
Many policyholders have seized on the murder of UnitedHealthcare CEO Brian Thompson to curse health insurance companies over prior authorization, rising premiums and narrow provider networks. All of these can be cost-cutting techniques insurers deploy to help drive returns for Wall Street investors. Without action by regulators or legislators, health insurers are unlikely to change unfavorable policies, said Katherine Hempstead, a senior policy officer at the Robert Wood Johnson Foundation, a healthcare think tank.
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“Companies are weighing the bottom line versus doing something that a policyholder wants," Hempstead said. “Unless the rules of the overall game change, chances are they're going to defer to the bottom line.”
Additionally, companies do not want to endorse murder as an effective way to drive change, said Dr. Mark Fendrick, director of the University of Michigan’s Center for Value-Based Insurance Design. “You can't be governing by terrorism.”
Nonprofit insurers are subject to the same regulatory standards and competition as for-profits, and are just as unlikely to cut back on claims denials despite assurances that their corporate structure aligns their incentives with policyholder interests, said Robert Blendon, professor emeritus of public health and health policy and political analysis at Harvard University’s T.H. Chan School of Public Health.