NorthShore—Edward-Elmhurst Health is now Endeavor Health, the Chicago-area nonprofit system announced Tuesday.
Its website, signage, uniforms and other branding will start transitioning to the new name over the coming months. The system's hospitals will keep their names but be associated with the Endeavor brand. Other care sites will change to the Endeavor name.
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The rebrand comes nearly two years after Evanston-based NorthShore University HealthSystem and Warrenville-based Edward-Elmhurst Health merged, creating a $5 billion system. Endeavor is the third-largest health system in Illinois, serving more than 1.3 million patients at nine hospitals and roughly 300 care sites.
President and CEO J.P. Gallagher called the rebrand, which will likely take a couple years, a major investment, but declined to share an exact cost.
Gallagher said the organization took time to develop a combined culture, mission and values before pursuing a new name. "I like the fact that the word Endeavor is both a noun and a verb. I think of it as both an aspiration and a direction," Gallagher said.
As for aspirations beyond state lines, Gallagher said the system is focusing on its current footprint.
