GV (Google Ventures) led a $25 million Series A funding round in women's health startup Midi Health, the companies said Wednesday.
Midi Health, a telehealth company focused on women between the ages of 35 and 65, will use the funding to expand operations and launch additional partnerships with U.S. health systems and employers. The company's goal is to offer care in 50 states by the end of next year, said Midi Health CEO and co-founder Joanna Strober.
Midi offers virtual menopausal and perimenopausal care to women by treating symptoms like anxiety and depression, joint pain and weight changes. Care plans are personalized and can include hormonal prescription medications, behavior change coaching and certain supplements. The company offers its services directly to consumers and through employer and health system partnerships. It also works with health systems by referring more complex patients to an in-person clinician.
“Ninety-five percent of what women need in this age category can be done virtually," Strober said. "[Many] women do not want to drive to the hospital or drive to a doctor’s office.”
GV, the tech giant’s venture capital arm, has had an active year investing in women's health. In June, GV invested in a Series A round for digital health company Caraway, which provides virtual and in-person mental, physical and reproductive healthcare services primarily to Gen Z-aged women through affiliations with colleges. GV investors Frederique Dame and Cathy Friedman are joining Midi's board of directors as part of this funding round.