Best in Business Awards - 2024

OVERVIEW: Oula is reshaping U.S. maternity care with an innovative, tech-enabled hybrid model that combines the best of obstetrics and midwifery. Through welcoming in-person clinics and virtual tools like remote monitoring and self-service portals, Oula creates a seamless and personalized care experience. By partnering with hospitals, Oula blends low-intervention midwifery care with access to advanced resources, addressing a critical gap in maternal healthcare.

IMPACT ACHIEVED: Oula has delivered over 1,860 babies with 26% lower C-section rates and 62% better preterm birth outcomes. Patients report a 96 NPS, with 99% engaging with the platform twice monthly. This approach builds loyalty, with 91% of patients previously not considering partner hospitals like Mount Sinai. Additionally, Oula’s team-based model addresses OB shortages by providing 24/7 cost-effective midwife coverage, ensuring efficient, high-quality care.

DISTINCTIVE EDGE: With 86% of women becoming mothers and 80% preferring collaborative OB-midwifery care, Oula’s scalable playbook meets a growing demand. Currently operating three NYC clinics, Oula has proven its replicability, offering a sustainable and patient-centered alternative to traditional maternity care. Through better outcomes, efficiency and patient engagement, Oula is setting a new benchmark in maternal healthcare.