100 Most Influential People in Healthcare - 2024

After a decade in charge of the Pittsburgh-based healthcare organization — which includes a 14-hospital network and an insurance arm providing plans to 6.9 million members — Holmberg has focused on innovation and value. He has been vocal about giving patients the tools to control their own healthcare, including through the company’s My Highmark app. The company this year offered coverage in the Philadelphia area for the first time. It also announced in February that it was working with Google Cloud and electronic health record company Epic to shore up coordination among providers and payers. The following month, it was one of few insurance companies to offer financial assistance to providers affected by the Change Healthcare cyberattack. Outside of his work at Highmark, Holmberg chairs the Pittsburgh Cultural Trust Board of Trustees.