Top Innovators - 2023

Cardenas left Amazon Care in 2021 to cofound Zócalo Health, which provides virtual primary care geared toward the Latino community. The company secured $5 million in seed funding at a time when an estimated 2% of venture capital investments go to Latino startup founders. Having experienced long waits in community health clinics as a child to see physicians who didn’t often speak Spanish, Cardenas aims to improve access to culturally aligned care for Latino people. The company has had a busy few years: participating in the AWS Healthcare Accelerator for Health Equity program in 2022, inking a deal with Mark Cuban Cost Plus Drug Company and launching operations in California, Texas and Washington state.