100 Most Influential People in Healthcare - 2023

Keck heads the national association of 33 independent, community-based and locally operated Blue Cross Blue Shield companies. Under her leadership, a group of BCBSA-affiliated companies in 2023 helped launch Synergie Medication Collective, a medication contracting organization designed to improve the affordability of high-cost drugs. Also in 2023, BCBSA collaborated with Cyversity, a nonprofit organization that supports cybersecurity students and professionals of color, to create a mentorship and training program. Keck has pointed to the potential of generative AI tools to revolutionize the healthcare industry, emphasizing the need to democratize the technology and use high-quality data assets to power it. She has also noted the ongoing Medicare Advantage opportunities for the Blues. Before moving to BCBSA in 2021, Keck was president and CEO of Blue Cross Blue Shield of Rhode Island.