Silver award for Integrated Campaign of the Year
Village Medical
Provider/Insurer
Campaign: The New Way to Well
Agency/Firm: Deutsch NY
Client: Village Medical
Village Medical’s “The New Way to Well” campaign uses a mix of platforms to portray its clinics as a better alternative to traditional healthcare – as places offering care that’s comprehensive and tailored for patients with multiple chronic health conditions.
Healthcare Marketing Impact Awards
Meet the 2023 winners.The ads are featured on websites, social media platforms such as Facebook, Instagram and YouTube, and television in target markets.
The campaign launched in June. The company said traffic to Village Medical’s website grew 160%.
Village Medical, a subsidiary of Walgreens-backed VillageMD, is working to expand its clinical footprint, primarily through a goal to open 1,000 clinics co-located with Walgreens pharmacies by 2027. The primary care provider is building a more customer-centric outlook for its business, and “The New Way to Well” campaign highlights its efforts to differentiate itself.
By deploying the campaign across multiple platforms, Village Medical seeks to meet potential patients where they are and raise awareness for a clinical network based on coordinated care. The campaign, created by Deutsch NY, won silver for Integrated Campaign of the Year.