Gold award for Branded Entertainment/Content Campaign of the Year
Campaign: Not One Face to Anxiety
Client: LifeStance Health
LifeStance Health, a national mental healthcare services provider, sought to deliver a simple, yet impactful, message by asking New Yorkers what made them anxious. People interviewed varied in age, race and lived experience—from an emergency physician, to a UPS delivery driver, to a restaurant owner—to show the numerous ways anxiety can affect an individual.
Healthcare Marketing Impact AwardsMeet the 2023 winners.
“Not One Face to Anxiety” won gold among providers and insurers for Branded Entertainment / Content Campaign of the Year.
Launched in May 2023, the campaign built on the organization’s original 2021 campaign to continue efforts to destigmatize mental health conditions. New messaging emphasized how almost everyone experiences some degree of anxiety.
The work appeared across YouTube, programmatic video, display or native ads, paid search and paid social media. It aimed to improve brand recognition and increase branded searches for LifeStance.
The campaign led to a 15% increase in brand lift and a 10% increase in site traffic while yielding 8,600 engagements on its social media channels, according to the company.