Chief innovation and strategic initiatives officer, ChenMed
At ChenMed, a value-based primary-care and preventive-services provider for Medicare patients, Celada is responsible for leading the innovation arm that identifies and creates new lines of business and also drives enterprise-wide strategic initiatives. Celada helped orchestrate a strategy anchored in hiring full-time specialists, relying on virtual care and partnering with local groups of specialists. In addition, he leads Curity, ChenMed’s software company that developed a value-based care clinical application suite/electronic health record. Curity’s tools enable care teams to target high-risk events through frequent preventive-care interventions and better management of issues that can affect patients’ overall well-being.