Bronze award for video campaign
Mount Sinai Health System
Campaign: We Find a Way
Client: Mount Sinai Health System
Mount Sinai’s We Find a Way campaign is built around conveying medical advances with realism and humanity. The video campaign explored the increased likelihood of breakthroughs at the system, focusing on conditions like cancer, post-traumatic stress disorder and diabetes. Two-thirds of the system’s target audience reported seeing “a whole new way of looking at healthcare” in response to the video spots.