Healthcare Marketing Impact Awards - 2022

Campaign: The future of care. The comfort of home.
Agency/Firm: ExpandTheRoom
Client: VNS Health, formerly Visiting Nurse Service of New York

The campaign objective was twofold: to announce that Visiting Nurse Service of New York/VNSNY was becoming VNS Health and to build excitement around the new brand. A website was developed and designed to reflect the change, with more than 600 web pages streamlined to fewer than 150 pages. The team also executed the campaign through organic social media. The result has been a 25% increase year-over-year in traffic to the new VNS Health website, including 225,000 clicks to the website from the campaign.