Healthcare Marketing Impact Awards - 2022

Campaign: More time here, less time there ... with GEMTESA
Agency/Firm: N/A
Client: Urovant Sciences

Urovant launched a campaign to reach potential beneficiaries of GEMTESA, which treats overactive bladder. A targeted campaign positioning an aspirational reality where patients could appreciate less time in the restroom and more time in the moment was shared through online video/over-the-top television advertising, digital and social advertising, and in-office print materials. A dedicated campaign website provided additional support. GEMTESA reached universal aided awareness of 92% and achieved 60% unaided awareness. It exceeded the company’s year one market share goals.