Healthcare Marketing Impact Awards - 2022

Campaign: Rainbow Babies and Children’s 2021-2022 Campaign
Agency/Firm: Boathouse
Client: University Hospitals

Rainbow Babies and Children’s Hospital, the pediatric division at University Hospitals, aimed to use a digital media campaign to promote recognition of its services among parents. The campaign sought to target young families and general pediatrics audiences across multiple touch points, with a goal of reinforcing the message that care for children is available at Rainbow. Throughout 2022, 230 million impressions have been delivered across channels, with 1.34 million clicks generated.