Silver award for integrated campaign
Campaign: SingleCare Ad Campaign - Martin Short, “Marty in SingleCare the Musical"
Agency/Firm: The Boathouse Agency
SingleCare partnered with actor Martin Short on a national television and digital advertising campaign to educate Americans about how SingleCare can help them save on their prescription drugs. Since the campaign launched, SingleCare has seen a 92% increase in mobile app installs and a 69% lift in website traffic. The campaign has helped play a major role in driving brand awareness.