Silver award for print campaign
Campaign: Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
Agency/Firm: WE Communications
Client: Horizon Therapeutics
The national campaign, which included print ads, aimed to help people living with Graves’ disease recognize the signs, symptoms and risks of Thyroid Eye Disease and educate them on how to take action. It featured Gail Devers, an Olympic track star who was diagnosed with Graves’ disease before winning her first gold medal. All content drove traffic to FOCUSonTED.com, which ranked on the first pair of Google search results when searching Gail Devers.