Healthcare Marketing Impact Awards - 2022

Campaign: The Well by Northwell Health, with Revmade
Agency/Firm: Revmade
Client: Northwell Health

The Well’s website is an integral part of the brand publication, which delivers guidance through original editorial franchises ranging from documentary video series, advice columns and first-person essays. Articles drove more people to become ongoing subscribers to The Well’s newsletters, with a 99% year-over-year increase in new subscribers. The subscribers remain very engaged with content, with a 51% open rate on editorial newsletters as of the first quarter of 2022.