Silver award for integrated campaign
Northeast Florida Healthy Start Coalition
Campaign: Hey, Mama
Client: Northeast Florida Healthy Start Coalition
The campaign aims to provide education around the preventable causes of infant mortality while encouraging the utilization of a wide range of community programs and services, all of which can be accessed through CONNECT, the Northeast Florida Healthy Start Coalition’s coordinated intake and referral service. Campaign components included out-of-home, radio, digital, video, social media, print, earned media and a variety of grassroots efforts. The campaign has generated a monthly average of 1,906 sessions on the landing page, along with generating 20,000 views on YouTube.