Healthcare Marketing Impact Awards - 2022

Campaign: Raising Resilient Kids
Agency/Firm: N/A
Client: Nemours Children’s Health

As part of a long-standing partnership, the Michael Phelps Foundation collaborated with Nemours Children's Health to create short, conversational videos designed to share tips for parents and families tackling common concerns about children’s social-emotional health. A total of six banner ads promoting the series ran on Nemours’ KidsHealth.org, earning close to 53 million impressions and resulting in a click-through rate of 153,341 or 0.29%. The video series earned slightly more than 15,000 views.