Healthcare Marketing Impact Awards - 2022

Campaign: We Find a Way
Agency/Firm: SS+K
Client: Mount Sinai Health System

The We Find a Way campaign is built around conveying medical advances with realism and humanity. Full pages in The New York Times Magazine, New York Post, Wall Street Journal and other local magazines shared stories of patients overcoming extremely serious challenges. To bring this to life, the print presentations focused on the world’s first tracheal transplant and the launch of the new Mount Sinai Tisch Cancer Center. Since the campaign launched, Mount Sinai saw a 26% increase in cancer treatment preference.