Healthcare Marketing Impact Awards - 2022

Silver award for print campaign

Medical Group Management Association

Advocacy

Campaign: MGMA DataDiscovery
Agency/Firm: N/A
Client: Medical Group Management Association

Medical Group Management Association has offered the healthcare industry robust, annually gathered data sets. The organization launched MGMA DataDiscovery as a tool to allow practices to view visual dashboards showcasing industry data, as well as their own. A unique tagline, imagery and messaging highlighted the product and the notion of an expanding suite of services. In the initial months of the tease and official launch, the product page was the 10th most visited page among all “data” product pages on mgma.com.