Gold award for integrated campaign
Campaign: Talking Type You by OneTouch Brand
Agency/Firm: Burson Cohn & Wolfe (BCW) and WPP
In October 2021, LifeScan launched OneTouch® Solutions, offering wellness programs from Noom, Fitbit, Cecelia Health and Welldoc that can be paired with glucose data from connected OneTouch meters. The Talking Type You integrated campaign from the OneTouch® brand supported the launch, using an omnichannel approach. ESPN broadcaster and former NFL player Mike Golic interviewed well-known athletes also living with diabetes. The campaign garnered 770 million earned media impressions, with 94,000 campaign website visits and 38.26 million sponsored media impressions.