Healthcare Marketing Impact Awards - 2022

Campaign: The Journey
Agency/Firm: TILT
Client: Nemours Children’s Health

The comprehensive print campaign aimed to show how children’s health is affected by everything in the child’s world, using the tagline “Well Beyond Medicine.” The print ads ran in both parenting and thought-leadership publications throughout the Delaware Valley and Florida, with a call to action of driving the audience to the Nemours website. Direct traffic to Nemours.org increased by roughly 55% over the first two months of the campaign's run.