Silver award for video campaign
Campaign: Nurse-Life Balance
Agency/Firm: Native Digital
The team’s objective was to capture the attention of the nursing community by creating a campaign building interest for IntelyCare’s mission to give nurses more flexibility through its platform. The targeted designated market area campaign used paid social, display, pre-roll, digital audio, connected television and experiential activations. The team saw a 733% increase in applications, with almost 3,000 of them through paid social.