Healthcare Marketing Impact Awards - 2022

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Gold award for video campaign

Idorsia Pharmaceuticals US

Supplier/Vendor/Pharma

Campaign: The Quest for Sleep
Agency/Firm: Ruder Finn
Client: Idorsia Pharmaceuticals US

Idorsia Pharmaceuticals US partnered with Ruder Finn on a feature-length documentary, narrated by Octavia Spencer, about the human toll of insomnia and the science of sleep. The film premiered on Facebook Live and YouTube, and in-theater in New York and Los Angeles. It received more than 1.5 million views on YouTube, with media coverage reaching an audience of more than 30.5 million.