Healthcare Marketing Impact Awards - 2022

Campaign: Humana Group Employer Agent Engagement & Recruitment
Agency/Firm: TrueVoice Growth Marketing
Client: Humana

Humana was looking to reengage with and reestablish trust among its network of agents, brokers and third-party administrators. In partnership with TrueVoice, Humana adopted a full funnel marketing capability that changed the way the business line executes paid social media campaigns, with a focus toward acquiring and activating its agents. In less than 90 days, the approach produced five-and-a-half times more qualified leads (requests for meetings with local sales reps) from targeted agents and resulted in book-of-business increases of more than 120% above projections.