Bronze award for video campaign
Campaign: Overcoming Hurdles of Thyroid Eye Disease with Olympic Icon
Agency/Firm: WE Communications & Flying House Media
Client: Horizon Therapeutics
The national campaign, which included videos shared across social media, aimed to help people living with Graves’ disease recognize the signs, symptoms and risks of Thyroid Eye Disease and educate them on how to take action. It featured Gail Devers, an Olympic track star who was diagnosed with the disease before winning her first gold medal. The campaign earned 2.38 million social media impressions and 319,000 video views.