Healthcare Marketing Impact Awards - 2022

Campaign: Children’s Health COVID-19 Vaccine Campaign
Agency/Firm: Colle McVoy
Client: Children’s Health

Once COVID-19 vaccines were authorized for children ages 12 and older, Children’s Health launched a campaign encouraging families to get their kids vaccinated. It featured television ads along with billboards and public transit wraps, with an emphasis on areas of high vaccine hesitancy. The campaigned reached 100 million impressions in the third quarter of 2021, with strong website traffic for COVID vaccine-related information.