Gold award for integrated campaign
Baylor Scott & White Health
Campaign: Find the Words
Agency/Firm: Launch Agency
Client: Baylor Scott & White Health
The 60-day multichannel campaign positioned Baylor Scott & White Health as a trusted resource providing the tools vaccinated individuals needed to start difficult conversations with their unvaccinated loved ones about becoming immunized against COVID-19. The campaign directed vaccinated Texans to the Find the Words website, featuring detailed advice and tips from a licensed psychologist. The campaign reached 8.6 million Texans, with 260,000 users visiting the website.