Bronze award for integrated campaign
American College of Preventive Medicine
Campaign: We Are Vaccine Confident
Agency/Firm: BRG Communications
Client: American College of Preventive Medicine
The “We Are Vaccine Confident” campaign, launched in August 2021, was designed to build awareness of the role preventive medicine providers play in public health and to spark conversation around the safety and efficacy of COVID-19 vaccines. ACPM and BRG Communications used a variety of tactics, including calling on members to serve as campaign ambassadors; developing and distributing a public service announcement; placing bylined articles; launching a dedicated microsite; and creating an interactive toolkit. The campaign led to 3,400 media placements and generated 580 million impressions.