Healthcare Marketing Impact Awards - 2022

Campaign: TestingWorks! Allows Students to Return to the Classroom Safely
Agency/Firm: MP&F Strategic Communications
Client: Aegis Sciences Corp.

The goal of the TestingWorks! campaign was to increase the number of school districts signed up with a COVID-19 testing program through Aegis, along with raising awareness among parents and school administrators around the importance of testing for COVID-19 in schools. The campaign included educational materials to support schools in sharing information around pooled testing programs and the benefits they offered. The team was able to secure a contract with the Virginia Health Department and meet its initial goal by placing TestingWorks! in 26 Virginia school districts.