As chief strategy and innovation officer, Conrado helps lead the large not-for-profit health system’s efforts to grow its digital footprint. Among other things, he directed the launch of a new customer relationship management tool that feeds Ascension staff more personalized information so they can better address patient needs when they call. He also oversaw the launch of such virtual care options as video consultations and online home monitoring. Those were in place prior to the pandemic, but saw accelerated use over the past year. His team is also rolling out customized apps to remind patients to take their medications.