Silver Award for Video Campaign
Mount Sinai Health System
Campaign: We Find a Way
Client: Mount Sinai Health System
A market challenger, Mount Sinai sought to level the playing field by highlighting its strengths. “We Find a Way” showcased Mount Sinai’s ethos via broadcast spots of 60, 30 and 15 seconds complemented by digital and social versions. The video vignettes zeroed in on personal, inspiring moments in the lives of Mount Sinai staff. “We Find a Way” generated jumps in reputation metrics, including awareness, recall and preference. Click performance soared 57% while booked appointments increased 20%.