Gold Award for Podcast Campaign
Vanderbilt University Medical Center
Campaign: Vanderbilt Health DNA Discoveries in Action
Agency: FINN Partners
Client: Vanderbilt University Medical Center
The Vanderbilt Health DNA Discoveries in Action podcast series connects listeners to breakthroughs in healthcare, science and medicine. Episodes on issues like racism and unconscious bias get shared via paid and earned media, including digital display and audio ads, social media integration, location geofencing, and leveraged media and network partnerships. Vanderbilt Health DNA Discoveries has garnered more than 90 five-star reviews on Apple Podcasts, while supporting VUMC departments in virtual communications during the COVID-19 pandemic.
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