Bronze Award for Social Media Campaign
The Permanente Federation, Kaiser Permanente
Campaign: Vaccine Adoption Social Media Campaign: Physician Influencers
Client: The Permanente Federation, Kaiser Permanente
Working with the Permanente Federation, Permanente Medical Groups launched a vaccine distribution and awareness campaign. It shared physician quotes and videos via Twitter, Facebook, LinkedIn, and Instagram and delivered a weekly live Instagram chat called “JustTheVaxx.” Social media posts reached 21 million people in less than three months, while the Instagram chat garnered more than 3,000 views. Member vaccination rates increased from approximately 43% to more than 66% in less than three months.